Metro Atlanta Speaks

The Metro Atlanta Speaks (MAS) public opinion survey gives elected, business and community leaders the knowledge they need to understand residents' perceptions of the strengths and weaknesses of the Atlanta region. It seeks to assess residents’ attitudes and opinions about key regional issues such as transportation, the economy, local and regional public education, regional and neighborhood quality of life, and aging. The MAS, inspired by the Houston area’s long-running Kinder Survey, is now in its fourth year.

The 2016 MAS was conducted by A.L. Burruss Institute of Public Service and Research at Kennesaw State University (KSU). This year’s survey asked 27 questions of 5,416 residents in a 13-county area, with results significant down to the county-level, as well as for the City of Atlanta.

Several different summaries of results from the 2016 survey are found via the links at the top right of the page. Relevant comparisons to data from past survey years are provided. Also, for the first time in 2016, we have prepared a data dashboard to display regional crosstab and county topline responses to each survey question. County crosstab data is also available in excel files. 

The A.L. Burruss Institute of Public Service and Research at Kennesaw State University (KSU) was the lead consultant for the 2016 survey, as in 2015 and 2013. Sponsors for the 2016 effort were the United Way, the Metro Atlanta Chamber, the Community Foundation for Greater Atlanta, MARTA, the North Fulton CID, Invest Atlanta, Partnership Gwinnett, and the DeKalb Chamber of Commerce.  

Other Survey Background

The 2015 MAS, also done by KSU, asked 26 questions of 5,200 residents in a 13-county area, with results also significant down to the county-level (but with no City of Atlanta significance. We sought to capture their thoughts about key regional issues such as transportation, the economy, local and regional public education, regional and neighborhood quality of life, and aging. In 2015, ARC and its community partners—primary amongst them the United Way--added several questions concerning civic engagement and satisfaction with access to and quality of services and amenities. For 2016,questions were added on financial resiliency, food insecurity, and challenges faced in accessing transportation

The 2016 survey builds off the 2015 survey. Both sets of results offer statistical significance down to the county-level at between +/- 5 and 7 percentage points. The regional margin of error for the 2016 survey is +/- 1.3 percentage points, up from +/-1.7 percentage points in 2015. The 2014 survey, however, covered only 10 counties with its 25 questions. The initial 2013 Metro Atlanta Speaks survey covered only those 10 counties as well, but was even smaller, asking 21 questions of 2,100 residents. That first survey targeted significance only at the regional 10-county level (at +/- 2.1 percentage points).

ARC, along with community partners, plans to continue MAS so we can build on this valuable intelligence every year.

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