ARC and its partners completed the 2009-2010 Regional On-Board Transit Survey (PDF) in January 2010. With 50,000 respondents (approximately 10 percent of the region's transit ridership), it is the largest survey of its kind in the United States.
The survey evaluated the travel patterns and demographics of riders living in 20 different counties and riding at various times of day on the region's seven transit operators:
Along with informing transportation plans at ARC, other planning agencies and local governments throughout the Atlanta region, having extensive and recent data will make the region more competitive for federal transit funding when it becomes available. Some of the information obtained includes origin, destination, demographics (including vehicle availability and household income), access and egress modes and public transit use.
Riders were surveyed in a personal interview format with their responses. A database integrating ArcGIS and Microsoft Access was developed to display data by selected categories (route, time-of-day, etc.) and by output type (queries, tables, etc.).